This year’s Black Friday online sales are expected to shatter previous records as consumers flock to the internet to snag deals on a wide range of products. With Thanksgiving weekend serving as the launching pad for holiday shopping, individuals have been busy filling their online shopping carts with discounted items.
Data from Adobe Analytics, a leading provider of e-commerce insights, indicates that Black Friday online purchases are projected to reach a staggering $10.7 to $11 billion in sales. This figure represents an increase of over 8% compared to last year, showcasing the growing trend of online shopping among consumers.
The surge in Black Friday online sales follows a record-breaking Thanksgiving Day, where online spending hit $6.1 billion – a nearly 9% jump from the previous year. It seems that consumers are eager to take advantage of the enticing discounts and promotions being offered by retailers during the holiday shopping season.
One of the key drivers of this online spending spree is the steep discounts available on various products. Adobe reports that toys, in particular, are being sold at over 27% off their regular price, enticing shoppers to stock up on gifts for the upcoming holiday season. Online transactions for toys have surged by an impressive 178% compared to an average day in October, highlighting the popularity of these items among consumers.
In addition to toys, other top-selling products on Black Friday include “Wicked” toys, Bluetooth speakers, TVs, patio heaters, air fryers, and cosmetics and skincare sets. It seems that consumers are taking advantage of the wide array of products available at discounted prices to fulfill their holiday shopping needs.
Another notable trend observed during this year’s Black Friday sales is the increasing importance of mobile devices in online shopping. According to Adobe, mobile devices accounted for over half of all online sales on Black Friday, clocking in at 57.6% of total sales. This marks a significant increase from the 55.5% share reported in the previous year, underscoring the growing reliance on smartphones and tablets for online shopping.
Overall, it is clear that Black Friday online sales are on track to set new records this year, thanks to the enticing discounts and promotions offered by retailers. Consumers are taking advantage of the convenience and accessibility of online shopping to snag deals on a wide range of products, from toys to electronics to beauty products. As the holiday shopping season kicks into high gear, it will be interesting to see how the online shopping landscape continues to evolve and adapt to the changing preferences of consumers.
